It is gratifying to know that there is an increasing shift in consumers to make a much greener choice when buying. Consequently, there is growing pressure on corporates to become more environmentally friendly and to align themselves with like minded eco-friendly suppliers.
Like the growth rings of a tree representing age and wisdom, more and more corporates are looking outward at their markets, while looking inward at the roots of their organizations to re-evaluate their foundations and values.
Big names like Pick n Pay, Woolworths, Nokia, Hewlett Packard, LG, SAB and AVIS have done just that, and by throwing the pebble of Corporate Social Investment into the global pond, the ripple is felt with all consumers who support these brands.
It is a corporates responsibility, through their core values, to communicate, educate and provide the community with the knowledge and the tools to make the environment sustainable and clean. By involving and engaging with their consumers on a daily basis on a very precious topic – the planet we hold so dear, the 3 R’s - Reduce, recycle and reuse will ultimately lead to increased revenue to all concerned.
One unique way of getting those fundamental and impactful messages out there is the use of an environmentally friendly product that has recently been launched in South Africa. Trash-Collector™ is an eco- friendly and attractive disposable trash bag that is a simple and convenient solution to keeping the inside of a vehicle clean, and in turn helps to keep the environment litter free.
Not only is Trash-Collector™ made entirely from paper sourced from trees grown specifically for paper manufacturing and certified by the Forest Stewardship Council, it also creates job opportunities and sustainability. The beauty of Trash-Collector™ is that it can also be personalised in keeping with messaging, concept or campaign.
With Spring having spring in abundance, isn’t it your turn to start spring cleaning the foundations and values of your company and see the ripple effect of what your company can actually do for the planet? As Mahatma Gandhi said: “Be the change you want to see.”
